Become an Affiliate

Join our affiliate programme and grow with Goodman. We work with publishers, streamers, affiliates and marketing partners across Canada to bring reliable, locally focused casino and sports betting traffic to our site. We value clear communication, practical tools and fair compensation so partners can focus on building audiences and driving quality registrations.

Affiliate programme purpose

Our programme is designed to create win-win relationships. We want to turn your audience and content into a steady revenue stream while making sure referred players get a straightforward, Canada-friendly experience. We welcome partners who produce organic traffic, review content, live streams, newsletters or performance marketing campaigns.

Partnership benefits

We offer flexible partnership terms that suit a range of traffic types and channels. Partners benefit from local payment options, CAD-denominated landing pages and a responsive partner team. You’ll get timely payments, regional creatives and access to seasonal campaigns that match Canadian demand. We focus on long-term value rather than short-lived spikes.

Commission structure

We provide flexible commission models to suit different partnership goals. Options include revenue-share arrangements and hybrid plans tailored to campaign scale and traffic quality. Specific rates are agreed on a case-by-case basis during onboarding so your commission plan matches the volume and intent of your referrals.

Tracking and reporting transparency

Accurate tracking is a priority. Partners receive access to a secure reporting dashboard with real-time activity, conversion metrics and payment history. We use transparent tracking and clear attribution rules so you can see how your campaigns perform and reconcile commissions quickly. Any reporting questions are handled directly by our partnership team.

Marketing tools and support

We supply a full set of creatives and localisation-ready assets for the Canadian market, including banners, landing page links and custom promo material where applicable. Our team provides technical setup help, UTM recommendations and best-practice guidance for conversion optimisation. Dedicated account support is available to help you scale campaigns and resolve issues.

Long-term cooperation

We aim to build lasting partnerships based on trust and predictable performance. Regular reviews and open lines of communication let us refine offers and creative strategies together. For enquiries or to apply, contact our affiliate team at [email protected] and we’ll respond with the next steps for onboarding.